Development of private label products and sales to retailersThe
most powerful players in the current global economic environment
are the retailers. Wal-Mart has become the largest of all companies
in the world, but other global retailers, though much smaller in
size, are very significant and powerful in their own territories.
These global retailers offer excellent opportunities for manufacturers
of all kinds of consumer goods. Consumers have learnt to appreciate the value for money of most private label products and the share of private label will continue to increase in the foreseeable future. The
market is huge, but retailers are very demanding with regard to
consistent good quality, price, just-in-time delivery, safety etc.
Therefore, hands-on guidance is required, and provided by Brands
& Scents Consultants to ensure a correct approach. Retailers
often allow their suppliers only one chance.
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